Privacy Policy
Effective Date: 14 May 2025
How we protect your data and respect your privacy
This Privacy Policy explains how Biodefine Ltd, a company incorporated in England and Wales and trading as Whatsthevalueof ("Whatsthevalueof," "we," "us," or "our"), collects, uses, shares, and protects personal information when you use our website, mobile application, and related services (collectively, the "Service"). We are committed to handling your data transparently and lawfully, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and any other applicable data protection laws. This Privacy Policy should be read alongside our Terms and Conditions.
Controller: Biodefine Ltd (Company No. 13508732) trading as Whatsthevalueof.
Registered address: 2022 Wenlock Road, London N1 7GU, United Kingdom.
Privacy contact: privacy@whatsthevalueof.com
We provide an AI-powered valuation service for collectibles and curiosities.
We rely on one or more of the following legal grounds:
- Contractual necessity – to deliver the Service you request.
- Consent – where you actively consent (e.g., when you email us or accept cookies).
- Legitimate interests – to operate, secure, and improve the Service in ways that do not override your rights.
- Legal obligation – to comply with UK law (e.g., keeping financial records).
We may update this Privacy Policy periodically. Any material changes will be highlighted on our website or sent by email (where we have that information). The "Effective Date" at the top will always show when revisions take effect.
If you have questions about this policy or our data practices, please contact our Data Protection Officer at privacy@whatsthevalueof.com or write to:
Data Protection Officer
Biodefine Ltd (Whatsthevalueof)
2022 Wenlock Road
London N1 7GU
United Kingdom
Thank you for trusting Whatsthevalueof with your information.