About Us: Turning Forgotten Items Into Discovered Treasures
That Feeling in Your Stomach
Have you ever had that gut feeling that someone's taking advantage of you — that they know the true value of something you own, and you don't? Maybe it's an item you inherited, a piece that's been in your family for decades, or an unexpected find at a market or online. You lack the time, tools, or expertise to evaluate it — and that nagging uncertainty only grows.
We know that feeling all too well.
Both founders of WhatsTheValueOf have lived it — whether trying to understand the worth of personal possessions or navigating the overwhelming task of sorting through an estate. That sense of urgency and unease is something many of us have felt. In those moments, you may come across people offering their services. But how do you know if their opinion is trustworthy? You could post on forums, but are the people there really looking out for you? How can you be sure their incentives align with yours?
And sometimes, even after the dust has settled, you're left with a deeper regret — the sense that you didn't truly honour your loved one by taking the time to understand the items they carefully collected, or what those items meant to your family's story.
We built WhatsTheValueOf to change that.
Our Mission: To Provide Clarity and Confidence
With the rapid advancement of AI, we saw an opportunity to empower collectors, inheritors and curious minds with a fast, accurate and affordable way to uncover the story and value of their cherished items.
Upload a photo and within minutes, our platform delivers detailed information about your item, a valuation range and insights into the best markets to sell — if that's what you choose to do.
Because when you understand what you own — its history, its worth, its context — you're no longer vulnerable. You're informed. You're empowered.
Whether you're safeguarding a family legacy or exploring the hidden treasures around you, WhatsTheValueOf turns uncertainty into clarity — and curiosity into confidence.